Public Relations

Public relations unit

  • Established in 1996

PR requires a series of stages, including:

  • The determination and evaluation of public attitudes
  • The identification of policies and procedures of an organisation with a public interest
  • The development and execution of a communication program designed to bring about public understanding and acceptance

What is public relations?

The management function which evaluates public attitudes, identifies the policies and procedures of the Ministry of Health and Child Care with the public interest, and executes a program of action (and communication) to earn public understanding and acceptance.

Public relations plan

  • Define public relations problems
  • Plan and program
  • Take action and communicate
  • Evaluate the program

Role of Public Relations

  • The primary responsibility is to maintain mutually beneficial relationships between the organisation and its publics
  • Assessing public attitudes and creating a favorable corporate image of the organisation
  • Implementing a communications program to counter the negative publicity (negative attitudes carry over to employee morale and may result in a less-than-optimal working environment internally and in the community

Goals of Public Relations

  • To create, maintain and protect the organization's reputation, enhance its prestige, and present a favorable image.
  • To create good will for the organisation; this involves functions such as employee, media, community, investors, stakeholders’ relations.

Who are the public of MOHCC

  • Employee
  • Taxpayers
  • Donor community
  • Bankers/investors
  • Consumers
  • Training institutes
  • Drug supplies
  • Mission/Private Hospitals
  • The Media
  • Specialist Pressure groups/opinion Leaders

Reason for defining publics

  • To identify those relevant to a particular programme
  • To establish priorities within the scope of the budget
  • To assist in the selection of media and techniques
  • To help make the communication effective and focused