The 2016/17 Promotion Season for high nutrient seed varieties was launched in style at Prime Seed Co Stapleford Trial site on 22 August 2016. This occasion was graced by the Minister of Health and Child Care, Dr. Parirenyatwa and the Principal Director in the Department of Research and Specialist Service, Mrs. Hikwa representing the Minister of Agriculture, Mechanization and Irrigation Development, Dr. Made who was the guest of honor. Also gracing this occasion was Her Excellency from the embassy of Malawi. The technical officers from the two government Ministries, FAO staff, the Livelihood Food Security Programme (LFSP), DFID, Seed Producing companies that include Prime Seed Co and Zimbabwe Super Seeds, and Farmers from Silobela who joined forces as they celebrated a milestone in the fight against micronutrient deficiencies.